From the first of October 2017, standardized packaging of tobacco will be rolled out in the Republic of Ireland. Packs can only be sold where they comply with rules set out in the Public Health (Standardised Packaging of Tobacco) Act 2015 including that the pack has no logos or branding and a neutral plain colour. There will be a ‘wash-out’ period as those packs issued before the first of October are sold.
Ireland joins the UK, Australia and France as the fourth country to implement this legislation. IPH responded to the UK consultations on standardized packaging in 2015 and presented to the Oireachtas Committee on Health and Children on the Bill. An all-island analysis on tobacco, childhood and inequalities developed by IPH in 2013 highlighted the importance of standardized packaging as a means to further denormalise tobacco for children and young people and promote quit attempts.