A new study published this week has estimated the extent of the alcohol industry's financial dependence on drinking above government low‐risk guidelines in England. Those drinking above guideline levels are estimated to account for 68% of total alcohol sales revenue in 2013/14: 81% of off‐trade revenue and 60% of on‐trade revenue. The heaviest drinking 4% of the population account for 30% of all consumption and 23% of all industry revenue. If all consumers reduced their drinking to within guideline levels, alcohol sales revenue could decline by 38% (£13 billion).
The report findings reinforce the importance of minimum unit pricing as a means to address alcohol-related harms across Ireland and the UK.
For further information on IPH work related to this issue, click on the links below
Public Health Alcohol Bill (Republic of Ireland)
IPH response to HM Treasury on Alcohol Structures (regarding pricing of high strength ciders in Northern Ireland)
For further information on lowering your risk of alcohol-related harms and seeking help if you are affected, please visit http://www.askaboutalcohol.ie/ or https://www.nidirect.gov.uk/articles/getting-help-drug-or-alcohol-problems